How to reposition a brand based entirely on a single man, and identify a more inclusive and timeless essence?
We had the pleasure of guiding this client through an in-depth strategic reflection that led to the creation of a well-structured brand identity with a polished and inviting look that would stand the test of time.
One crucial aspect: the essence of Gascon’s key thrust was maintained. The bolēan team simply breathed new life into it, structuring the messages and injecting some creativity. We rejected clichés from the wealth management field and focused on the essential: human beings.
Humans in every part of the equation.
The final result? A brand that speaks to people. A solid foundation, well thought-out and clearly defined. Communication tools that exude warmth, empathy and the desire to provide great service. A resounding success on every level.
And this is only the half-way point on what will become a larger-than-life adventure! Continued strategic guidance, ad campaign ideation and management, and video clip creation will be in the works down the road.
