bolēan | AB Warehouse

In a partnership with bolēan since 2020

Strategy

Brand image

Website

Photos and Videos

For over 40 years, Les Entrepôts AB has been in the auto body supply distribution sector. Having become the largest wholesaler in Canada, AB found itself at a crossroads: with the brand having been diversified in many ways over the years, the company needed to take a step back to move forward more effectively.

Les Entrepôts AB are closely linked to sister companies AB Express and AB Industriel. Therefore, we focused on a common brand symbol for the three identities to clarify the connection between these brands. Our mandate involved **analysis, design, ergonomics, HTML integration, as well as project coordination with the software development and internal marketing departments of Les Entrepôts AB**. In other words, it was about coordinating the strengths of each party to ensure the project progresses and achieves its objectives.

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