Most agencies can deliver attractive, creative solutions with the right look and feel. Branding is extremely subjective! It’s all about preferences, taste and emotions.
But beyond ideation, what’s the meaning? The motivation? The why?
- Brand strategy
- Identification of the brand foundation
- Creation of the visual ecosystem (logo and graphic elements)
- Graphic standards and brand style guide.
Tell me who you are
Is there a brand/persona connection? An alignment with your target profiles? Is it consistent? Firmly rooted, but with all the flexibility it needs to adapt? In this digital age, a brand is no longer simply an image. It’s a whole, constantly evolving ecosystem combining vision, values and interactions. A brand isn’t just a logo. It has to embody something.
Because below the shiny exterior
lies the essence
Sure–we do the mapping, sketching and wire-framing and handle the artistic direction. But more importantly, we immerse ourselves in the brand, ask questions and challenge assumptions.
With an eye to building a human, transparent, flexible brand that’s rich in meaning.